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The Onsite Machine-Built Housing Company
Who We Are
Why We're Doing It
What We Can Do
We are a company of inventors, designers, engineers, and home builders on a mission to restore the lost hope of homeownership by delivering Half Price® Housing to the world.
We intend to see all people housed
by leveraging a radical technology
to exercise radical kindness in society.
The journey to the end of the housing crisis has finally begun.
What We Can Do
Why We're Doing It
What We Can Do
We've figured out how to
cut the cost of housing in half
while doubling the profits produced,
in a fraction of the usual build times.
We’ve invented a portable factory process that builds structural wall, roof, and floor assemblies, on the jobsite, using machines to perform the bulk of the unskilled labor.
Each tactical task unit can dry
We've figured out how to
cut the cost of housing in half
while doubling the profits produced,
in a fraction of the usual build times.
We’ve invented a portable factory process that builds structural wall, roof, and floor assemblies, on the jobsite, using machines to perform the bulk of the unskilled labor.
Each tactical task unit can dry in 500sq ft
of finish-ready living space every single day,
regardless of the weather.
Why We're Doing It
Why We're Doing It
Why We're Doing It
Housing is unaffordable for most people. Shelter insecurity strikes at the heart of every social dysfunction we struggle with today.
We are committed to ending the manufactured scarcity of this basic human need with a manufacturing solution designed to restore the middle class and create equitable access for everyone to benefit from homeownership.
Understanding Housing Affordability
Why is housing so expensive?
While every other technology on earth has evolved over the past 50 years, homebuilding is still done the traditional way: one board, one cut, one nail at a time. The only way to speed up this method is to add more people to the build crew, but the process itself has never undergone a total system rewrite.
Manual labor is a major cost factor
affecting affordability.
Skilled Trades are in rapid decline.
For every 7 construction workers who die or retire, only 1 new recruit comes to take their place, and the amount of skills needed to build really great homes is daunting. Regulators have made it harder than ever to start a construction company and build cheap houses. Complicated rules coupled with lack of staff work together to thwart affordability.
The Automation Gap
A recent trend has seen homebuilding migrate into remote OFFsite factories where massive, heavy machinery and complex robotics perform mostly the same traditional building process, just indoors. This luxury comes at great cost to the buyer, namely the cost of logistics. To date, there are no offsite prefabrication builders providing any significant price savings on a new home.
Hacking the Homebuilding Formula
This helmet is called The Brain Bucket™
It records jobsite labor data, things like step count and heart rate, stress levels, blood pressure, cognitive fatigue and other biometrics. It also video captures the entirety of the work being performed by the wearer, along with the group conversation of all the workers onsite.
Our cofounder invented this device and has been wearing the Brain Bucket for years now, amassing terabytes of data from active construction jobsites and studying the process of homebuilding as a physical science. This one-of-a-kind data study revealed so many incredible truths, but one shocking conclusion stands above them all: Wood-based construction is the most expensive, most dangerous way to build a durable high-performance house.
We used that data to hack the homebuilding industry by completely reinventing an all-new building formula, from foundation to finish, incorporating ideas like reusability, recyclability, and minimizing the need for skilled labor. We designed systems that weren't dependent on having good weather or having one special tool or one special person to do any certain task. We found all of the vulnerabilities of traditional homebuilding and engineered them out of our formula once and for all. Now, we can build better performing houses faster than anyone, and we can deliver them to the world for Half Price®.
Onsite Composite Manufacturing
Welcome to The Machine
Homes being built in a factory is nothing new. But where is the affordability those factories have been promising us all these years? Their insistence on using wood only drives costs higher, and any would-be savings home buyers were hoping for gets eaten up by massive shipping costs. Every offsite builder shares this same disability.
We solved that problem by making our zero-waste factory process fully portable, allowing us to produce all of our composite building components real-time, live on the jobsite. This level of agility shrinks our finish times down to days instead of months and makes our sale prices unbeatable.
Tactical Grade Construction
Thanks to special technology like The Brain Bucket, Half Price Housing has many strategic advantages over conventional build crews. On our jobsites, the newest person on the crew has continuous access to the smartest person on the crew, which drastically reduces risk and radically shortens new recruit learning curves. Data-driven protocols allow teams to quickly establish military grade speeds and tactical maneuvers all while keeping their immediate focus on safety and efficiency. Seamless onsite coordination yields culture and camaraderie. Tech-supported jobsites become supportive learning and earning environments for young workers.
Our portable factory process can be reloaded in just 2 hours, ready to be 'shot' out to another build site to produce another house. Thanks to our solar-powered off-grid capabilities, we can efficiently build homes onsite in extremely remote locations without extreme shifts to our cost profile. From start-to-finish, we are the fastest homebuilding technology on Earth.
Fires reliably, hits the bullseye for time, cost, and quality, moves incredibly fast AND reloads quickly? Half Price Housing is "The Real Silver Bullet Housing Solution"
Affordable Machine-Built Exteriors
Half Price Housing site-manufactures all types of high-quality housing options like apartments, modules, condos, ADU's, Single Family Homes, townhouses and more.
Onsite Composite Manufacturing (OCM) processes make for record-breaking speeds delivering high-precision houses similar to this one featured in Dwell magazine.
Building off-grid is really expensive for wood-based builders. Logistics, coupled with high manpower and equipment demands make it impossible to develop remote rural areas where land is plentiful and cheap.
Our Onsite Composite Manufacturing process travels fully-loaded to even the most remote regions, and our houses come factory-standard with Passivhaus level energy-positive (off-grid) capabilities.
Live where you want by building where you want.
Precision Interior Beauty
Half Price Housing offers more aesthetic options without adding more costs. These sleek, modern slats are the factory default finish on all our exterior walls. Leave them as-is for a high-end look, or cover with drywall, plaster, wallpaper and more. The options are endless.